Give your strategy a checkup from the neck up!
It’s June! Can you believe half the year is almost over? You’ve been implementing your social media strategy for almost 6 months.
How’s it going?
If you haven’t tackled it, it’s time to review those platform analytics to determine how well your strategy is working. After all, you’re not posting all that content just to post something, right?
If you are, we need to talk.
Audit Your Achievements!
A social media audit! Most small business owners have heard of it, but the word “audit” is enough to make some swear off before they really know what’s happening. So, to put your mind at ease, here’s the short explanation.
An audit is a complete review of your social media online presence. It gives you the opportunity to take a look at what’s working, what’s not, what’s needs revisions, and what may need to be nixed all together. While you should complete a social media audit at least once a quarter, now is the perfect time to take a snap shot of your social media presence and the impact on your business. Take a little time to determine whether the plan has worked well for you, or needs a bit of an adjustment for the second half of the year.
Consider these things:
- Have you achieved the number of followers you wanted or needed?
- Have you published the amount of content you originally scheduled?
- Have your posts received the engagement you were looking for?
- Are you receiving the website traffic you’ve been looking for?
Your platform analytics tools can help you figure out what’s happening.
If you have a business account for Facebook, Twitter, Instagram and others, you have built-in analytics and can view the ebb and flow of your content’s engagement.
To check your Facebook content results, go to the “Insights” tab at the top of your business page.
Facebook Insights lets you review information specific to your business page like:
- Post impressions – The number times your post was shown in someone’s timeline
- Page and posts reach – The number of unique viewers who viewed the post or page
- Page and posts engagement – The number of clicks, likes, shares, or comments on the post or page
Instagram analytics is also available for business accounts, but can only be accessed through the mobile app. From mobile profile page, you’ll notice the analytics icon, which looks like a line graph, at the top of the page.
You can review measurements important to your business, such as:
- The number of followers you’ve added this week over the last
- The demographic of those followers
- Percentage of men vs. women
- Age range
- Follower location
- Engagement for each specific post (Likes, comments, impressions, reach, etc.)
Twitter also has a great analytics tool that can be used to chart your course. This tool allows you to see:
- Your top tweets over a self-selected range of time
- Your follower demographic, based on
- Household income
- Age range
- Even the type of TV they watch
Most social media applications have the same type of analytics. Take a look at them and compare your results to the strategy you created at the beginning of the year. Is it working for you? If so, great! Do more of the same! If not, take a step back and make the needed adjustments.
Not sure what those adjustments are? Connect with me. I can help!